We used to think visuals were decoration.
We used to think visuals were decoration. Now we know they’re direction.
When we started The Northern Tribe, we spent quite some time defining our own visual DNA — not just our logo, but the texture of our voice, the mood of our feed, the feeling someone should get when they saw our name on a page.
We didn’t start with a logo. We started with a belief.
Most people start an agency because they want freedom. We started The Northern Tribe because we wanted family.
Not just the kind you’re born into — the kind you build.