When Your To Do List Starts Its Own Development Project
You promised yourself you'd start with just five priorities today. Simple. Focused. Strategic.
But then you replied to a client's last-minute text, reviewed a 63-page PDF pitch deck, fixed a broken link on your website, confirmed a drone crew for a reshoot, posted to Instagram, and somehow found yourself ordering espresso capsules at 11:48 AM because that was your only real "break."
The Homepage That's Currently Under Emotional Renovation
You've sold $50M worth of property this year.
You've designed villas so exquisite they've been featured in magazines.
Your presentation is polished, your showings are cinematic, and your pitch? Flawless.
And yet…
You quietly cringe every time someone says, "We found you through your website."
We used to think visuals were decoration.
We used to think visuals were decoration. Now we know they’re direction.
When we started The Northern Tribe, we spent quite some time defining our own visual DNA — not just our logo, but the texture of our voice, the mood of our feed, the feeling someone should get when they saw our name on a page.
The Luxury Real Estate Agent's Secret Smartphone Syndrome
Let's be honest. If you're reading this on your phone while simultaneously checking three different MLS platforms, responding to a client's text about crown molding specifications, and calculating square footage in your head, you're not alone. You're part of an exclusive club of luxury real estate professionals who've developed what we like to call "Smartphone Syndrome", a peculiar condition where your device has become less of a tool and more of a permanent extension of your nervous system.
We see you. We understand. And frankly, we're impressed you've made it this far without your phone battery dying.
A Brand So Polished It Can't Remember What It Stands For
Everything looks immaculate. The typeface is cleaner than your client's collection of rare Italian marble. The color palette is more tasteful than a sommelier's dinner party. The photography? So crisp and sophisticated that even your competitors are secretly bookmarking it.
And yet, when you look at your brand as a whole, something feels... hollow.
We didn’t start with a logo. We started with a belief.
Most people start an agency because they want freedom. We started The Northern Tribe because we wanted family.
Not just the kind you’re born into — the kind you build.
